http://beta.fool.com/scoophoop/2013/03/12/bke-captures-larger-share-of-youth-wardrobe/27066/
Meet the Merchandising Queen: The Buckle
The merchandising queen of teen fashion is a Nebraska retailer that uses stylish displays, on-trend fashion and top-notch sales staff to sell entire outfits to customers.
The core business of The Buckle (NYSE: BKE) is selling denim, but over the years, has expanded into an assortment of high-quality active-wear, accessories and footwear. With careful merchandising, the company is able to capture a larger share of customers' wardrobes.
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